Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Pitch Black: The Best Black Ads of the Past 50+ Years

Pitch Black: The Best Black Ads of the Past 50+ Years

Robinson, Mark S.

Hardcover

AccountingMarketingBlack American History

Publisher Price: $59.95

ISBN10: 1736621580
ISBN13: 9781736621585
Publisher: Bookbaby
Published: Sep 7 2026
Pages: 180
Weight: 1.93
Height: 0.63 Width: 8.50 Depth: 11.00
Language: English
What if the most influential architects of modern American pop culture weren't the ad men of Mad Men, but the unsung Black creatives who built their own ad agencies in the shadows of Jim Crow?

Pitch Black: The best Black ads of the past 50+ years, a new book by author and advertising luminary, Mark Robinson, officially goes on sale September 7, 2026, and is destined to challenge what you think you know about American business, fashion and culture. Pitch Black, chronicles a pivotal chapter in America's Civil Rights movement.

Pitch Black reveals how advertising created by Black people and for Black people became one of the most effective tools - and weapons - of the Civil Rights movement, changing the world's perception of Black America. Advertising enabled America to get to know Black people in ways that would have been impossible otherwise.

Pitch Black is a remarkable collection that cannot be found in any other book, library, or museum. Interspersed between chapters of historical narration, the beautiful coffee table book showcases the advertising images for each of the five decades of the past 50 years and chronicles a previously unrecorded chapter of the history of American business, fashion and culture, revealing how Black identity, in all its freshness and different beauty, turned Blackness into a brand that America wanted to buy.

The book examines the history of Black America from a previously unexplored perspective.

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