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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Philosophy of Rhetoric

The Philosophy of Rhetoric

Richards, I. a.

Paperback

Series: Galaxy Books

PhilosophyGeneral ReferenceLinguistics

ISBN10: 0195007158
ISBN13: 9780195007152
Publisher: Oxford University Press
Published: Dec 31 1965
Pages: 144
Weight: 0.34
Height: 0.37 Width: 5.36 Depth: 8.41
Language: English
Our communication is limitedby misunderstanding. Rhetoric, as Professor Richards defines it, is the study of misunderstanding and its remedies. The conventional rules of the old rhetoric and the formulations of scientific language have narrow application to conversational speech; Professor Richard's definition of rhetoric is based on a practical question: how do words work in discourse? To answer this question, he examines the interaction of words with each other and with their contexts, showing how a continual synthesis of meaning, or principle of metaphor, gives life to discussion. It is through comprehension of the way meaning changes in discourse that we can better control and animate our use of words, and so decrease misunderstanding.

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