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Philosophy of Marketing: The New Realist Approach
Hardcover
Series: Routledge Frontiers in the Development of International Business, Management and Marketing
ISBN13: 9781032072333
Publisher: Routledge
Published: Sep 28 2021
Pages: 266
Weight: 1.20
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English
How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism.
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