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The Phenomenon of Political Marketing

The Phenomenon of Political Marketing

Paperback

PhilosophyMarketingGeneral Political Science

ISBN10: 1349103543
ISBN13: 9781349103546
Publisher: Springer Nature
Published: Jan 1 1990
Pages: 286
Weight: 0.86
Height: 0.69 Width: 5.50 Depth: 8.50
Language: English
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.

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