Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Granat, Jay P.
Winston, William

Hardcover

Series: Haworth Marketing Resources

AccountingManagement

ISBN10: 156024366X
ISBN13: 9781560243663
Publisher: Routledge
Published: Jul 29 1994
Pages: 208
Weight: 1.05
Height: 0.73 Width: 6.09 Depth: 8.71
Language: English
Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides you with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important implications when implemented strategically, and Jay Granat shows you how to utilize them and stay within your means. Successful cases from across the media--television, print, direct mail, radio, transit, and public relations, representing construction, law, medicine, publishing, retail businesses, restaurants, and others--highlight various prosperous approaches to persuasive advertising.

Also in

Accounting

View All