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Persuasive Advertising: Evidence-Based Principles

Persuasive Advertising: Evidence-Based Principles

Hardcover

AccountingManagementMarketing

ISBN10: 1403913439
ISBN13: 9781403913432
Publisher: Palgrave MacMillan
Published: May 26 2010
Pages: 388
Weight: 1.65
Height: 1.10 Width: 6.40 Depth: 9.30
Language: English
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

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