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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Peacock Revolution: American Masculine Identity and Dress in the Sixties and Seventies

Peacock Revolution: American Masculine Identity and Dress in the Sixties and Seventies

Hardcover

Series: Dress and Fashion Research

Art HistoryFashion & AccessoriesGeneral Gender Studies

ISBN10: 135005643X
ISBN13: 9781350056435
Publisher: Bloomsbury Publishing PLC
Published: Apr 5 2018
Pages: 232
Weight: 1.15
Height: 0.60 Width: 6.30 Depth: 9.30
Language: English

The Peacock Revolution in menswear of the 1960s came as a profound shock to much of America. Men's long hair and vividly colored, sexualized clothes challenged long established traditions of masculine identity. Peacock Revolution is an in-depth study of how radical changes in men's clothing reflected, and contributed to, the changing ideas of American manhood initiated by a 'youthquake' of rebellious baby boomers coming of age in an era of social revolutions.

Featuring a detailed examination of the diverse socio-cultural and socio-political movements of the era, the book examines how those dissents and advocacies influenced the youthquake generation's choices in dress and ideas of masculinity. Daniel Delis Hill provides a thorough chronicle of the peacock fashions of the time, beginning with the mod looks of the British Invasion in the early 1960s, through the counterculture street styles and the mass-market trends they inspired, and concluding with the dress-for-success menswear revivals of the 1970s Me-Decade.

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