Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Passionomics: Why Passion Is the Most Overlooked Advantage in Business

Passionomics: Why Passion Is the Most Overlooked Advantage in Business

Rajamannar, Raja

Hardcover

EconomicsMarketing

Publisher Price: $30.00

PREORDER - Expected ship date February 2, 2027

ISBN10: 1394450532
ISBN13: 9781394450534
Publisher: Wiley
Published: Feb 2 2027
Language: English

A groundbreaking new framework for business leaders and policymakers

In Passionomics, Raja Rajamannar introduces an original intellectual framework that equips CEOs, CMOs, strategists, boards, and policymakers with a new lens for driving growth, innovation, and enduring customer loyalty. Where behavioral economics examines how individuals make decisions, Passionomics reveals how collective passion -- the synchronized intensity of millions of people acting in concert -- moves markets, reshapes industries, and creates extraordinary value for the organizations and institutions that learn to harness it.

Rajamannar makes the case through vivid, real-world phenomena every leader recognizes but few have truly decoded: the economic waves generated by a Taylor Swift tour, the industry-wide momentum of Formula 1, the societal mobilization of the FIFA World Cup and the Olympic Games. These are not anecdotes. They are windows into a dynamic that, once understood, becomes a deliberate strategic advantage -- one that transforms how companies build brands, design products, earn loyalty, and compete, and how policymakers shape economies, cities, and public life.

Business leaders and policymakers will discover:

  • A new strategic framework -- Passionomics -- that explains how collective intensity operates as a distinct and powerful dynamic separate from individual behavior
  • Why passion is a renewable source of innovation, loyalty, and growth -- and why the organizations and institutions that ignore it are leaving extraordinary value on the table
  • How to recognize, cultivate, and harness collective passion inside organizations, brands, entire categories, and public institutions
  • Case studies from sports, entertainment, culture, and commerce that reveal the architecture of passion-driven growth
  • A practical lens for boards, CEOs, CMOs, senior leaders, and policymakers who want to move beyond conventional playbooks and unlock step-change performance

Passionomics is essential reading for business leaders and policymakers who sense that something critical is missing from the standard strategic toolkit -- and who want a rigorous, original framework for building companies, brands, institutions, and economies that win in ways others cannot replicate.

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