Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Paradox of Corporate Social Responsibility in Hospitality Industry

The Paradox of Corporate Social Responsibility in Hospitality Industry

James Kamwea, Muchira

Paperback

AccountingBusiness General

ISBN10: 3659167258
ISBN13: 9783659167256
Publisher: Lap Lambert Academic Pub
Published: Jul 2 2012
Pages: 112
Weight: 0.39
Height: 0.27 Width: 6.00 Depth: 9.00
Language: English
This book provides an assessment of Corporate Social Responsibility (CSR) initiatives adopted by Hospitality Establishments (HEs) in supporting communities living adjacent to Maasai Mara National Reserve, Kenya. The author assesses the paradox of many hospitality establishments that appreciate the importance of improving locals' well-being but do little, if any, to that effect. He evaluates the haphazard implementation process of CSR program that is characterized by superficial initiatives that do not address key socio-economic issues that affect the locals in Kerinkani and Oloirien group ranches in Transmara District. James Kamwea highlights the different CSR initiatives that HEs in the group ranches are involved in. He also analyses the effect of the initiatives on the locals' livelihoods and the challenges encountered in the adoption and implementation of the initiatives. He recommends that HEs should strategically implement the initiatives to ensure that their existence helps to better locals' socio-economic well-being. This book is recommended to hospitality students, researchers, policy makers and hoteliers with establishments bordering tourism destination areas.

Also in

Accounting

View All