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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Optimal Pricing against a simple learning rule

Optimal Pricing against a simple learning rule

Dyllick-Brenzinger, Christoph

Paperback

EconomicsManagement

ISBN10: 3640372247
ISBN13: 9783640372249
Publisher: Grin Verlag
Published: Jul 14 2009
Pages: 24
Weight: 0.09
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2008 im Fachbereich VWL - Wettbewerbstheorie, Wettbewerbspolitik, Note: 2,0, Ruprecht-Karls-Universität Heidelberg, Veranstaltung: Seminar: Behavioral Industrial Organization, Sprache: Deutsch, Abstract: Research conducted and published by sociologists, psychologists as well as experimental microeconomists has repeatedly highlighted that the common assumption of rational individuals in most of the existing literature of game theory is only a rough approximation to reality at best if not doubtful. With full rationality being a cornerstone, the discipline has found itself in a dilemma situation. As early as 1955, Simon had consequently created the term bounded rationality and called for modified model assumptions. However, his call has been largely unheard until 1996. Ernst-Ludwig von Thadden's paper Optimal pricing against a simple learning rule was one step on the way for more research focussing on the agents' lack of full rationality. This paper intends to provide firstly a short summary of the development of game theory research with a clear focus on bounded rationality. Secondly, it presents the core assumptions and key take-aways of Ernst-Ludwig von Thadden's paper Optimal Pricing against a simple learning rule. Ernst-Ludwig von Thadden prime assumption is a non-strategic strategic buyer, in other words a buyer which updates his beliefs according to a simple learning rule. This non-strategic behaviour reflects Simon's call to assume a bounded rationality when modelling the agents' behaviour. Thadden's research shows - derived using a repeated buyer-seller relationship under asymmetric information - that the strategically acting seller can not benefit from this situation in terms of extract a supernormal price. On average, the seller extracts only the buyer's mean utility u.

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