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Outdoor Advertising (RLE Advertising)
Paperback
Series: Routledge Library Editions: Advertising
AccountingGeneral ReferenceGeneral Sociology
ISBN13: 9781138977846
Publisher: Routledge
Published: Nov 26 2015
Pages: 144
Weight: 0.47
Height: 0.31 Width: 6.14 Depth: 9.21
Language: English
Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.
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