Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Organizations and Social Networking: Utilizing Social Media to Engage Consumers

Organizations and Social Networking: Utilizing Social Media to Engage Consumers

Li, Eldon Y.
Loh, Stanley
Evans, Cain

Hardcover

Series: Advances in Marketing, Customer Relationship Management, and

Investing & FinanceManagementGeneral Computers

Publisher Price: $185.00

ISBN10: 146664026X
ISBN13: 9781466640269
Publisher: Business Science Reference
Published: May 31 2013
Pages: 446
Weight: 2.90
Height: 1.00 Width: 8.50 Depth: 11.00
Language: English
The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e- business is an important first step in cultivating these internet- based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E- Services series collection.

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