• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
On Becoming a Consumer

On Becoming a Consumer

Hardcover

Investing & FinanceMarketing

Currently unavailable to order

ISBN10: 075068335X
ISBN13: 9780750683357
Publisher: Routledge
Published: Jan 24 2007
Pages: 428
Weight: 1.81
Height: 1.15 Width: 6.46 Depth: 9.22
Language: English
The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior.

Also from

McNeal, James

Also in

Investing & Finance