Sign-In
Cart
Nike Before Mike
Hardcover
General Juvenile FictionHistorySports & Recreation
ISBN13: 9781807211240
Publisher: Red Rock Publishers
Published: Feb 5 2026
Pages: 34
Weight: 0.52
Height: 0.25 Width: 6.00 Depth: 9.00
Language: English
Nike Before Mike is a compelling and untold story that traces the humble beginnings of Nike, the iconic sports brand, before the global phenomenon of Michael Jordan. Written by Anthony Lawrence, this gripping narrative takes readers back to the summer of 1978 in Harrisburg, Pennsylvania, where an average man named Ray Goodwin sets out to make a difference in his life and community. Little did he know, his ambitions would set the stage for Nike's rise to prominence.
In this unique historical tale, Ray teams up with his brother Rob to sell Nike's ground-breaking Cortez sneakers, and what starts as a small-town venture turns into the foundation of a global empire. Along the way, Lawrence highlights the role of coaches, leadership, and community in shaping the athletes and brands we know today.
Through the eyes of Darius Washington, a gifted young athlete who would later impact Nike's success, Nike Before Mike reveals how a pair of red, white, and blue sneakers became a symbol of something much bigger than a brand, it became the launchpad for one of the world's most powerful companies.
An inspiring journey of vision, determination, and the power of community, Nike Before Mike shows how great things begin before they reach their peak.
1 different editions
Also available
Also from
Lawrence, Anthony
Also in
Sports & Recreation
Karen's Roller Skates: A Graphic Novel (Baby-Sitters Little Sister #2) (Baby-Sitters Little Sister Graphix)
Martin, Ann M.
Paperback
Sockflea: A Stuffie in the Wild: (A Camping Picture Book about Courage, Independence, and Big Feelings for Ages 3-7)
Dockrill, Laura
Hardcover
The Super Mario Galaxy Movie: Peach's Birthday Surprise: The Super Mario Galaxy Movie Storybook
Harper, Benjamin
Hardcover
A Camping Spree with Mr. Magee: (Read Aloud Books, Series Books for Kids, Books for Early Readers)
Van Dusen, Chris
Hardcover
Jabari Jumps: (A Motivational Story of Courage, Overcoming Fear, and Building Confidence - For Kids Ages 4-8)
Cornwall, Gaia
Paperback
Minecraft Woodsword Chronicles: The Complete Series: Books 1-6 (Minecraft Woodsword Chronicles)
Eliopulos, Nick
Hardcover
Karen's Roller Skates: A Graphic Novel (Baby-Sitters Little Sister #2) (Baby-Sitters Little Sister Graphix)
Martin, Ann M.
Hardcover
The Hike: (Nature Book for Kids, Outdoors-Themed Picture Book for Preschoolers and Kindergarteners)
Farrell, Alison
Hardcover