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Navigating Marketing Decisions for Sustainable Growth
Hardcover
Series: Contemporary Management Practices
Investing & FinanceManagementMarketing
ISBN13: 9781041206156
Publisher: Routledge
Published: Aug 31 2026
Pages: 314
Weight: 1.44
Height: 0.81 Width: 6.14 Depth: 9.21
Language: English
Divided into two parts - 'Consumer-Driven Marketing Strategy' and 'Purpose-Driven Marketing Strategy'-this book emphasizes the importance of offering eco-friendly products, fostering meaningful local partnerships, and aligning marketing efforts with the values of conscious consumers.
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