Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Nudging Towards Health: A Tool to Influence Human Behavior in Health Policy

Nudging Towards Health: A Tool to Influence Human Behavior in Health Policy

Ochrana, Frantisek
Kovács, Radek

Paperback

Business GeneralEconomics

ISBN10: 8024655039
ISBN13: 9788024655031
Publisher: Karolinum Pr
Published: Jan 3 2024
Pages: 215
Language: English
An analysis of nudging as a tool for influencing human health behavior.

Behavioral economics sees nudges as ways to encourage people to re-evaluate their priorities in such a way that they voluntarily change their behavior, leading to personal and social benefits. This book examines nudging as a tool for influencing human behavior in health policy. The authors investigate the contemporary scientific discourse on nudging and enrich it with an ontological, epistemological, and praxeological analysis of human behavior. Based on analyses of the literature and a systemic review, the book defines nudging tools within the paradigm of prospect theory. In addition to the theoretical contribution, Nudging also examines and offers suggestions on the practice of health policy regarding obesity, malnutrition, and especially type 2 diabetes mellitus.

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