Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Nordic Consumer Culture: State, Market and Consumers

Nordic Consumer Culture: State, Market and Consumers

Askegaard, Søren
Östberg, Jacob

Hardcover

Investing & FinanceManagementMarketing

ISBN10: 3030049329
ISBN13: 9783030049324
Publisher: Palgrave Macmillan
Published: Mar 21 2019
Pages: 332
Weight: 1.59
Height: 1.13 Width: 5.83 Depth: 8.27
Language: English

Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region's unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of 'hygge, ' an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.

Also in

Investing & Finance

View All