Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
NIL for Small Business: How Local Companies Turn Athletes Into Customers - and Why Most Fail

NIL for Small Business: How Local Companies Turn Athletes Into Customers - and Why Most Fail

Dietrich, Ray

Paperback

Accounting

ISBN13: 9798245617671
Publisher: Independently Published
Published: Feb 14 2026
Pages: 64
Weight: 0.22
Height: 0.13 Width: 6.00 Depth: 9.00
Language: English
NIL Isn't Sponsorship. It's Performance Marketing.

Name, Image, and Likeness (NIL) is one of the most misunderstood opportunities in small business marketing. Most companies either ignore it entirely or waste money chasing hype, exposure, and vanity metrics.

This book shows what actually works. Written for operators-not spectators-NIL for Small Business breaks down how local companies and online brands can use athletes as distribution assets to drive real customers, measurable revenue, and repeatable results.

Inside, you'll learn:

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