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Nifty
Paperback
Publisher: Independently Published
Published: Apr 8 2025
Pages: 330
Weight: 0.97
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English
Nifty is more than a novel-it's a second-chance anthem for dreamers over 50 and anyone ready to reignite their purpose.
Lena Richards is turning 50-and turning a corner. Stuck in a mundane office job and weighed down by unfulfilled dreams, she finds herself wondering: Is it too late to begin again? Once, she and her best friend Ella dreamed of launching a sustainable fashion brand. Life got in the way. But now, Lena's ready to trade resignation for reinvention.
When a spark of inspiration strikes during a routine workday, she picks up the phone-and Ella answers. Together, they take the leap to launch Nifty Avenue, a bold fashion line designed for the discerning, stylish 50+ woman. What unfolds is an empowering journey filled with challenges, second chances, and self-discovery.
Nifty follows Lena and Ella as they face down ageism, fierce industry competition, and their own self-doubt. From rekindling connections at Selfridges to attracting attention from major brands like American Express, their path is anything but ordinary. But their vision-fashion with purpose, designed by women who've lived-begins to resonate far and wide.
Through every twist, this heart-warming novel explores:
The power of friendship and female solidarity
The resilience required to chase a dream-at any age
The belief that fashion, like success, has no expiration date
A deep commitment to sustainability and positive impact
With rich storytelling and sharp insight, Nifty blends inspiration and strategy, making it a must-read for women who want to turn experience into empowerment. Whether you're contemplating your next chapter or already on the path, Lena and Ella's journey will make you laugh, cry-and believe again.
Dreams don't have an expiration date-and true passion knows no age.
Written by Lena Benjamin, a business growth expert and advocate for women-led innovation, this is her debut women's commercial fiction novel-crafted to uplift, inspire, and ignite action.
With every book purchase, 1.00 goes to the Nifty Sustainable Fund, supporting global brands and causes focused on sustainability, innovation, and economic empowerment.
Join the movement. Rewrite your story. And discover that the best is yet to come.
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