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Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing

Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing

Paperback

Series: Routledge Research in Sport Business and Management

Investing & FinanceMarketingSports General

ISBN10: 1032341173
ISBN13: 9781032341170
Publisher: Routledge
Published: Jan 30 2025
Pages: 152
Weight: 0.53
Height: 0.35 Width: 6.14 Depth: 9.21
Language: English

This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented.

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Kościólek, Szczepan

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Sports General