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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
A New Beginning: A Textual Frame Analysis of the Political Campaign Film

A New Beginning: A Textual Frame Analysis of the Political Campaign Film

Morreale, Joanne

Paperback

Series: Suny Communication Studies

PhilosophyGeneral ReferenceGeneral Political Science

ISBN10: 0791406091
ISBN13: 9780791406090
Publisher: State University of New York Press
Published: Jul 3 1991
Pages: 154
Weight: 0.55
Height: 0.38 Width: 6.00 Depth: 9.00
Language: English

This book is a postmodern analysis of Ronald Reagan's 1984 film, A New Beginning, which marked the coming-of-age of the televisual political campaign film. The film was a landmark in the art of political filmmaking. Its thesis proclaimed a resurgence of American pride, patriotism, and prosperity under the leadership of Ronald Reagan. A New Beginning was unprecedented for a number of reasons: it replaced the traditional nominating speech for the candidate at the Republican National Convention; its form was a hybrid documentary and advertisement; it illustrated the use of televisual rebirth rhetoric to gain public support for a political ideology; and, most importantly, the masterful project documented a shift from verbal to visual rhetoric in American presidential campaigning.

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