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The Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain
Hardcover
Investing & FinanceCognitionGeneral Psychology
ISBN13: 9780367895907
Publisher: Routledge
Published: May 6 2020
Pages: 322
Weight: 1.37
Height: 1.00 Width: 6.30 Depth: 9.40
Language: English
This book explains the subconscious behaviour of the neuro-consumer and shows how companies are using these findings to cast light on their own consumers' behaviour. It is an essential companion to marketers and brand strategists interested in neuroscience, and vital reading for any advanced student or researcher in this area.
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