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National Cultures of the World: A Statistical Reference

National Cultures of the World: A Statistical Reference

Hardcover

Series: Cross-Cultural Statistical Encyclopedia of the World, Book 4

AnthropologyGeneral Sociology

ISBN10: 0313297703
ISBN13: 9780313297700
Publisher: Greenwood
Published: Feb 25 1997
Pages: 264
Weight: 1.33
Height: 1.00 Width: 6.36 Depth: 9.50
Language: English
This work is an examination of borderless markets where national boundaries are no longer the only relevant criteria in making international marketing, economic planning, and business decisions. Understanding political and nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. National culture is one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 75,000 statistics are provided for over 230 national groups covering a number of social, economic, and business variables. A significant review of literature is also included.

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General Sociology