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Linguistic Cultures of the World: A Statistical Reference

Linguistic Cultures of the World: A Statistical Reference

Hardcover

Series: Cross-Cultural Statistical Encyclopedia of the World, Book 2

LinguisticsAnthropologyGeneral Sociology

ISBN10: 031329769X
ISBN13: 9780313297694
Publisher: Greenwood
Published: Feb 28 1997
Pages: 448
Weight: 1.92
Height: 1.49 Width: 6.44 Depth: 9.56
Language: English
This work is an examination of borderless markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning, and business decisions. Understanding nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. Language is often one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 130,000 statistics are provided for over 460 language groups covering a number of social, economic, and business variables. A significant review of literature is also included.

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General Sociology