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The Naming Book: 5 Steps to Creating Brand and Product Names That Sell
Paperback
AccountingBusiness GeneralManagement
Publisher Price: $19.99
ISBN13: 9781599186665
Publisher: Entrepreneur Pr
Published: Mar 17 2020
Pages: 164
Weight: 0.60
Height: 0.60 Width: 6.00 Depth: 8.90
Language: English
Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business-and it needs to stand out.
In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to:
- Set clear goals for your name and brand before you start
- Craft a brainstorming list based on your business mission
- Build a brand unique to you by creating your own word
- Find the balance between cool and clear
- Narrow down your list of names with five easy tests
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