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Mercedes Benz Cars Germany - Market Analysis: Using the Approach of SWOT and PEST Analysis

Mercedes Benz Cars Germany - Market Analysis: Using the Approach of SWOT and PEST Analysis

Paperback

EconomicsManagement

ISBN10: 3656391610
ISBN13: 9783656391616
Publisher: Grin Verlag
Published: Mar 15 2013
Pages: 40
Weight: 0.14
Height: 0.10 Width: 5.83 Depth: 8.27
Language: English
Seminar paper from the year 2013 in the subject Economics - Other, grade: 2,0, University of applied sciences, Cologne, course: Marketing, language: English, abstract: An analysis of the German automotive market and the Mercedes-Benz cars division, as an actor on this market, are done. Therefore firstly the relevant external factors for the German automotive market are audited by examining its political-legal, economical, sociological and technological factors. Secondly an internal audit is done by examining strengths and weaknesses of the German division of the company. As a result a holistic picture of Mercedes-Benz cars market related situation is assessed.

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