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Marketing in a Competitive Economy
Hardcover
Series: Routledge Library Editions: Economics and Society
EconomicsGeneral Political ScienceGeneral Sociology
ISBN13: 9781041155157
Publisher: Routledge
Published: Nov 21 2025
Pages: 252
Weight: 1.18
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
Marketing in a Competitive Economy (1965) is a scientific study of marketing in the Western world, taking as a starting point a competitive economy and freedom for consumers. Marketing moved from an exercise in profitably disposing of excess goods, to being concerned with producing goods as a result of market opportunities.
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