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Marketing Communication in African Languages
Hardcover
Series: Routledge African Media, Culture and Communication Studies
General ReferenceGeneral Racism & Ethnic StudiesOther African Languages
ISBN13: 9781032852638
Publisher: Routledge
Published: Dec 23 2024
Pages: 314
Weight: 1.43
Height: 0.81 Width: 6.14 Depth: 9.21
Language: English
While some academic attention has been paid to the impact of new digital technologies on African media in the colonial languages of English, French and Portuguese, there is a dearth of research into African language digital communication. The book will interest scholars of media, journalism, communication, social media and culture.
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