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Marketing-Budgetierung
Paperback
Series: Marktorientierte Unternehmensfuehrung, Book 9
AccountingBusiness GeneralMarketing
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ISBN13: 9783631423141
Publisher: Peter Lang
Published: Jan 1 1990
Pages: 323
Language: German
Vor diesem Hintergrund steht im Mittelpunkt dieses Buches eine systematische und umfassende Analyse der Marketing-Budgetierung aus drei Perspektiven:
2) Situative Bestimmungsfaktoren der Marketing-Budgetierung
3) Entwicklung eines integrierten Methodenansatzes zur Marketing-Budgetierung.
Die Arbeit stellt einen beachtlichen Beitrag zur Strukturierung und Analyse eines bislang wenig bearbeiteten, komplexen und bedeutsamen Themas dar und richtet sich zugleich an Marketing-Wissenschaftler, Marketing-Manager, Strategie-Planer, Unternehmensberater und Werbeagenturen.
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