Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Market-Driven Management: Strategic and Operational Marketing

Market-Driven Management: Strategic and Operational Marketing

Lambin, Jean-Jacques
Schuiling, Isabelle

Paperback

Investing & FinanceMarketing

Currently unavailable to order

ISBN10: 0230276024
ISBN13: 9780230276024
Publisher: Red Globe Pr
Published: Jul 19 2012
Pages: 624
Weight: 2.65
Height: 1.30 Width: 7.40 Depth: 9.60
Language: English

Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process.

Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth.

New to this edition:

Also in

Investing & Finance

View All