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Managing Sport Across Borders

Managing Sport Across Borders

Hardcover

Series: Icsspe Perspectives

Sports General

ISBN10: 0367312794
ISBN13: 9780367312794
Publisher: Routledge
Published: Feb 26 2020
Pages: 254
Weight: 1.05
Height: 0.80 Width: 6.10 Depth: 9.40
Language: English

Sport is both a global business and a vehicle for social inclusion and community development. This book examines key performance areas in sport management that cut across cultural, economic and geographical borders, from both commercial and social justice perspectives.

Written by leading sport management and sport development scholars from around the world, the book highlights international management challenges, suggests appropriate management practices, and raises questions to stimulate further debate. From a commercial sport management perspective it explores key topics including the management of sport communication in an age of digital media, crowd funding in sport, managing government and commercial alliances, and managing power and politics in sport. From a social justice perspective, it examines issues including sport volunteer management, the management of sport for inclusion, and academic partnerships in international sport management.

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Sports General