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Managementsoziologie
Paperback
EconomicsGeneral Political Science
Publisher Price: $46.00
ISBN13: 9783486596601
Publisher: de Gruyter Oldenbourg
Published: Nov 2 2011
Pages: 406
Weight: 1.43
Height: 0.84 Width: 6.69 Depth: 9.61
Language: German
Dieses Lehrbuch ist eine Einladung zu einer Grenzverschiebung: Es sieht den modernen Manager nicht nur in seiner Rolle als Homo oeconomicus, sondern auch in seinen vielfältigen sozialen und kulturellen Zusammenhängen. Anhand von Fallstudien und Praxisbeispielen werden die unterschiedlichen Facetten des Managementalltags systematisch dargestellt: die Wurzeln des modernen Managementverständnisses, das Sozialprofil der deutschen Topmanager, Unternehmensidentität als Schlüsselkonzept modernen Managements sowie die Unternehmenskultur als Seele der Managementpraxis. Weitere Schwerpunktthemen sind das Reputationsmanagement als Quelle öffentlichen Ansehens, Kommunikation als Pulsschlag moderner Managementprozesse, Wertmonitoring als Scharnier zur Gesellschaft sowie das Spannungsfeld des Managers zwischen Unternehmen und Öffentlichkeit. Das Buch richtet sich an Studierende wirtschafts- und sozialwissenschaftlicher Studiengänge sowie an Praktiker in Unternehmen und in der unternehmensnahen Beratung.
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