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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Making Ads Pay

Making Ads Pay

Paperback

Series: Dover Books on History, Political and Social Science

Accounting

Publisher Price: $14.95

ISBN10: 048648601X
ISBN13: 9780486486017
Publisher: Dover Publications
Published: Oct 20 2011
Pages: 256
Weight: 0.55
Height: 0.70 Width: 5.40 Depth: 8.30
Language: English
Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions -- each tested with decades of experience -- that can be immediately applied to every medium and style of advertising.

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