Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Myth of the Self: Exploring Identity, Ego, and Consciousness (Blends neuroscience, Vedanta, and existential thought)

The Myth of the Self: Exploring Identity, Ego, and Consciousness (Blends neuroscience, Vedanta, and existential thought)

Avidan, Julian

Paperback

PhilosophyCognitionSelf-Help

ISBN10: 9371777109
ISBN13: 9789371777100
Publisher: Mindful Pages
Published: Oct 21 2025
Pages: 180
Weight: 0.55
Height: 0.41 Width: 6.00 Depth: 9.00
Language: English
What if the self you've spent your life building was never real to begin with? This groundbreaking work dismantles the illusion at the heart of human experience: the belief in a separate, enduring self. Blending nonduality and neuroscience, Vedanta for modern thinkers, and cutting-edge cognitive science, it invites you into a radical unlearning one that doesn t just change how you think, but how you exist. Drawing from ancient spiritual insight and modern brain science, this book reveals how our sense of I is not a truth, but a self identity illusion a survival mechanism, a story we mistake for substance. Through profound inquiry and accessible exploration, you'll learn: - Why the ego is not a flaw, but a function and why clinging to it fuels suffering - How ego dissolution can lead to deeper clarity, compassion, and creative freedom - What awareness without self really feels like and how to glimpse it in everyday life - How to live, work, and love without being trapped in the story of me - Why spiritual seeking often reinforces the very self it wants to transcend This book is for seekers, skeptics, and anyone haunted by the question: Who am I? It s for those who ve glimpsed the limits of mindfulness and now hunger for something deeper mindfulness beyond ego. Whether you re exploring existential spirituality, recovering from identity crisis, or simply tired of chasing improvement, this book will meet you where the self collapses and something timeless opens. A luminous guide for those ready to go beyond what is consciousness really, and into the mystery that has never needed a name.

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