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Motorsport Going Global: The Challenges Facing the World's Motorsport Industry

Motorsport Going Global: The Challenges Facing the World's Motorsport Industry

Paperback

EconomicsManagementMarketing

ISBN10: 1349521760
ISBN13: 9781349521760
Publisher: Palgrave
Published: Jul 31 2007
Pages: 171
Weight: 0.57
Height: 0.40 Width: 6.00 Depth: 9.00
Language: English
This book provides the definitive economic study of the global motorsport industry. Drawing on a decade of research, and interviews with top industry executives and international commentators, the global grid of motorsport is analyzed and the world's national motorsport industries benchmarked. Motorsport Going Global concludes on scenarios for the global industry as it enters a new era of market growth and global opportunity.

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