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More Than a Number: The Power of Empathy and Philanthropy in Driving AD Agency Performance
Hardcover
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ISBN13: 9781946633798
Publisher: Forbes Books
Published: Mar 10 2020
Pages: 160
Weight: 0.90
Height: 0.70 Width: 6.20 Depth: 9.10
Language: English
Have you ever felt that your ad agency is not strategic? Do you have to rewrite copy and bring them ideas, instead of the other way around?
Have you ever signed a contract with an agency after being blown away by their team in a pitch, only to find that you are not working with the folks who pitched you but with a rotating cast of team members who simply don't get the job done?
In this book, Ed Mitzen will take you behind the curtain to understand how to effectively evaluate agencies to choose a partner that can deliver for you and how to nurture the relationship to produce positive performance for years to come.
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