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Monetizing Entertainment: An Insider's Handbook for Careers in the Entertainment & Music Industry

Monetizing Entertainment: An Insider's Handbook for Careers in the Entertainment & Music Industry

Paperback

Business GeneralTechnology & EngineeringMusic Business

ISBN10: 1138886017
ISBN13: 9781138886018
Publisher: Routledge
Published: Nov 9 2016
Pages: 622
Weight: 2.50
Height: 1.40 Width: 7.50 Depth: 9.10
Language: English

Designed to show the music industry's transition from a traditional business model to a more entrepreneurial, do it yourself model, Monetizing Entertainment reflects on the current state of the music business and emerging trends. Through careful observation, Larry Wacholtz examines a variety of topics within the industry, including the traditional creative music industry and its business models, the supporting industries, intellectual property rights, the creative destruction of the traditional music and entertainment industry, and the existing gap between creative artists and industry businesses.

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Music Business