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The Independent Artist Song Release Playbook: The Tease - Launch - Revive System for Building a Real Campaign Around Your Music
Paperback
AccountingManagementMusic Business
Publisher: Lipstick Diva Publishing
Published: Oct 1 2026
Pages: 60
Weight: 0.21
Height: 0.12 Width: 6.00 Depth: 9.00
Language: English
A practical independent music marketing and song release strategy for artists who want more than a release-day post.
The Independent Artist Song Release Playbook gives independent musicians, managers, producers, and small creative teams a step-by-step system for planning, promoting, measuring, and extending a music release campaign.
Built around the Tease - Launch - Revive System(TM), Raymond Finn and Trina Johnson Finn show artists how to move from a finished recording to an organized release strategy that connects music promotion, Spotify and DSP preparation, social media marketing, audience development, outreach, and post-release growth.
Inside, you'll learn how to:
- build an independent music release plan before your song goes live
- organize metadata, credits, artwork, smart links, and artist profiles
- prepare for Spotify, DSP, and playlist consideration
- create a listener conversion path instead of simply posting links
- use Instagram, Facebook, YouTube, email, Reels, Shorts, and other short-form content
- develop hooks, captions, social posts, and a 30-day music marketing calendar
- use small-budget advertising more strategically
- coordinate release-day promotion and artist outreach
- track audience response, streams, engagement, and campaign results
- build a second promotional wave after release week
This is not a promise of overnight streams or viral success. It is a practical operating system for independent artists who need to market music with limited time, limited budgets, and small teams.
Whether you are releasing your first single, improving an existing music promotion strategy, managing an artist, or teaching independent musicians how to launch music more effectively, this Playbook provides a repeatable framework you can use, refine, and apply to future releases.
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