Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Media-Ready Feminism and Everyday Sexism: How Us Audiences Create Meaning Across Platforms

Media-Ready Feminism and Everyday Sexism: How Us Audiences Create Meaning Across Platforms

Press, Andrea L.
Tripodi, Francesca

Hardcover

Series: Suny Feminist Criticism and Theory

General Gender StudiesGeneral SociologyWomen's Studies

ISBN10: 1438481950
ISBN13: 9781438481951
Publisher: State University of New York Press
Published: Mar 1 2021
Pages: 226
Weight: 1.00
Height: 0.80 Width: 6.00 Depth: 8.90
Language: English

Unique empirically grounded analysis of how audiences negotiate sexism and feminism across media, from popular television shows to dating apps.

Feminism can reflect the cultural moment, especially as media appropriate and use feminist messaging and agenda to various ends. Yet media can also push boundaries, exposing audiences to ideas they may not be familiar with and advancing public acceptance of concepts once considered taboo. Moreover, audiences are far from passive recipients, especially in the digital age. In Media-Ready Feminism and Everyday Sexism, Andrea L. Press and Francesca Tripodi focus on how audiences across platforms not only consume but also create meanings-sometimes quite transgressive meanings-in engaging with media content. If television shows such as Game of Thrones and Jersey Shore and dating apps such as Tinder are sites of persistent everyday sexism, then so, too, are they sites of what Press and Tripodi call media-ready feminism. In developing a sociologically based conception of reception that encompasses media's progressive potential, as well as the processes of domestication through which audiences and users revert to more limited cultural schemas, Press and Tripodi make a vital contribution to gender and media studies, and help to illuminate the complexity of our current moment.

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