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Media Consumption in Malaysia: A Hermeneutics of Human Behaviour
Paperback
Series: Routledge Contemporary Southeast Asia
General Racism & Ethnic StudiesGeneral Sociology
ISBN13: 9781138492295
Publisher: Routledge
Published: Jan 22 2018
Pages: 218
Weight: 0.69
Height: 0.46 Width: 6.14 Depth: 9.21
Language: English
This book focuses upon fundamental axioms in audience and consumer, media and marketing studies in the context of Malaysia, a multi-cultural nation with its diversity in culture which proves an intricate culture nuance for the understanding of consumption. It analyses Chinese, Indian, Indigenous, and Malay Malaysian citizen-consumers immersed in their participatory or promotional media. Setting mall and media visiting side by side as metaphor and mirror of each other enables a behavioural analysis, shaped by the philosophical psychology of understanding of Heidegger's hermeneutics.
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