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Media Consumption in Malaysia: A Hermeneutics of Human Behaviour
Hardcover
Series: Routledge Contemporary Southeast Asia
General Racism & Ethnic StudiesGeneral Sociology
ISBN13: 9780415658805
Publisher: Routledge
Published: Dec 24 2014
Pages: 218
Weight: 1.00
Height: 0.70 Width: 6.30 Depth: 9.40
Language: English
This book focuses upon fundamental axioms in audience and consumer, media and marketing studies in the context of Malaysia, a multi-cultural nation with its diversity in culture which proves an intricate culture nuance for the understanding of consumption. It analyses Chinese, Indian, Indigenous, and Malay Malaysian citizen-consumers immersed in their participatory or promotional media. Setting mall and media visiting side by side as metaphor and mirror of each other enables a behavioural analysis, shaped by the philosophical psychology of understanding of Heidegger's hermeneutics.
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