Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Mastering the Art of Branding: A Practical Guide to Building a Timeless Brand That Leaves a Lasting Impact

Mastering the Art of Branding: A Practical Guide to Building a Timeless Brand That Leaves a Lasting Impact

Oviawe, Ephraim Osagie

Paperback

AccountingMarketingGeneral Computers

ISBN13: 9798185169506
Publisher: Independently Published
Published: Jul 1 2026
Pages: 164
Weight: 0.69
Height: 0.43 Width: 6.00 Depth: 9.00
Language: English
Previously published as Mastery the Art of Branding: A Comprehensive Guide To Timeless Branding That Leaves A Lasting Impact by Dr. Ephraim Osagie Oviawe.

A brand is more than a logo. It is the promise people expect, the evidence they trust, and the experience they remember. This revised and expanded guide gives founders, creators, marketers, consultants, and business leaders a complete system for researching, positioning, designing, operating, and measuring a brand.

Across 28 practical chapters, readers learn to audit a current brand, define priority audiences, map competition, build positioning and messaging, create verbal and visual identity systems, direct photography and illustration, write useful image descriptions and alt text, protect claims and trademarks, align customer experience, govern assets, measure equity, manage rebrands, respond to crises, and complete a 90-day implementation plan.

Each chapter includes a strategy diagram, worked example, six actions, eight worksheet prompts, an image descriptor, a caption, and context-specific alt text.

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