Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marshall McLuhan Explained: Media Theory, the Global Village, Hot and Cool Media, and How Technology Shapes Human Perception

Marshall McLuhan Explained: Media Theory, the Global Village, Hot and Cool Media, and How Technology Shapes Human Perception

Atlas, The Practical

Paperback

Series: Half Hour Help Journalism and Communication

General Sociology

ISBN13: 9798192977163
Publisher: Independently Published
Published: Aug 16 2026
Pages: 116
Weight: 0.28
Height: 0.24 Width: 5.25 Depth: 8.00
Language: English

Marshall McLuhan Explained: Media Theory, the Global Village, Hot and Cool Media, and How Technology Shapes Human Perception is a practical introduction to a thinker whose most famous phrases are often quoted without much explanation. This book gives readers a clear account of what McLuhan meant by the medium is the message, why he treated media as extensions of human senses, and how changes in communication technology alter attention, perception, and social life. Instead of presenting McLuhan as a source of clever slogans, it shows how his ideas were built, what problems he was trying to solve, and why they still matter in an age of smartphones, social platforms, streaming, and algorithmic feeds.

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