Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing Plan for the Men's Footwear Brand: "PEGADA" in the City of Santa Cruz

Marketing Plan for the Men's Footwear Brand: "PEGADA" in the City of Santa Cruz

Villarroel Siles, Marcial
Upds, Universidad Privada Domingo Savio
Editorial, Upds

Paperback

Accounting

ISBN13: 9798309658244
Publisher: Independently Published
Published: Oct 21 2025
Pages: 160
Weight: 0.49
Height: 0.34 Width: 6.00 Depth: 9.00
Language: English
Marketing Plan for the Men's Footwear Brand: PEGADA in the City of Santa CruzThe author, Luis Fernando Durán Gutiérrez, develops a strategic plan that seeks to solve the problem of the low visibility and sales of the PEGADA brand. Through a detailed analysis of internal and external factors, including market research, SWOT analysis, and strategic matrices, the book proposes marketing actions focused on segmentation, positioning, and customer loyalty.

The work also assesses the challenges of competition in the Bolivian market, as well as the economic, technological, and ecological factors influencing the footwear industry. With a solid theoretical foundation, it presents innovative strategies to boost PEGADA's positioning, highlighting the use of modern marketing mix tools, from digital promotion to adjustments in pricing and distribution strategies.

Finally, it includes a financial analysis that calculates the plan's impact on projected revenue, demonstrating that its implementation could significantly improve the brand's profitability and sustainability in the local market.

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