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Marketing Metrics: Leverage Analytics, Data and AI to Optimize Marketing Strategies
Paperback
Business GeneralManagementDatabases
ISBN13: 9781398630413
Publisher: Kogan Page
Published: Jun 29 2027
Pages: 344
Language: English
Deliver proven, data-led marketing performance and leadership insight across the modern marketing organization.
In the fully updated second edition of Marketing Metrics by Christina Inge, marketing leaders gain the strategic tools needed to build enterprise-grade, data-powered marketing strategies that deliver measurable business results. Written for CMOs, marketing directors and senior analytics leaders, this authoritative guide shows how to translate marketing metrics, data and analytics into informed decision making, stronger governance and clear financial impact. Featuring new content on AI-powered marketing metrics and enterprise analytics capability, this book equips senior professionals with the frameworks and models required to embed measurement into marketing leadership and long-term strategy. You will learn how to:- Measure channel, campaign and brand ROI with confidence
- Apply AI-powered metrics including predictive customer lifetime value
- Build enterprise analytics capability and AI-ready marketing teams
- Evaluate vendors and technology for strategic marketing investment Supported by real-world examples and practical strategic models, this book provides senior marketing leaders with the tools to strengthen accountability, guide investment decisions and deliver measurable marketing performance at scale. Themes include: marketing metrics, marketing ROI, data-driven marketing strategy, AI in marketing analytics, customer lifetime value, marketing leadership
1 different editions
Also available
Marketing Metrics: Leverage Analytics, Data and AI to Optimize Marketing Strategies
Inge, Christina
Hardcover
Also from
Inge, Christina
Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies
Inge, Christina
Paperback
Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies
Inge, Christina
Hardcover
Marketing Metrics: Leverage Analytics, Data and AI to Optimize Marketing Strategies
Inge, Christina
Hardcover
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