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Marketing Ethics
Hardcover
Series: Foundations of Business Ethics, Book 8
PhilosophyBusiness GeneralMarketing
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ISBN10: 0631214224
ISBN13: 9780631214229
Publisher: John Wiley & Sons
Published: Feb 20 2008
Pages: 272
Weight: 1.22
Height: 1.08 Width: 6.37 Depth: 9.04
Language: English
ISBN13: 9780631214229
Publisher: John Wiley & Sons
Published: Feb 20 2008
Pages: 272
Weight: 1.22
Height: 1.08 Width: 6.37 Depth: 9.04
Language: English
Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.
- A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality
- Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing
- Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature
- Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency
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