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Marketing Analytics for Beginners: Learn Data-Driven Marketing, Customer Insights, Attribution, AI, Dashboards, and Growth Strategies Through Real-Wor
Paperback
Publisher: Independently Published
Published: Jun 18 2026
Pages: 190
Weight: 0.58
Height: 0.44 Width: 6.00 Depth: 9.00
Language: English
The world's most successful brands don't make marketing decisions based on intuition.
They use analytics.
From customer acquisition and retention to campaign optimization and AI-powered personalization, modern marketing is increasingly driven by data.
Whether you're a marketer, entrepreneur, business owner, MBA student, consultant, or aspiring analyst, Marketing Analytics for Beginners will teach you how to turn marketing data into actionable insights and measurable business growth.
Written specifically for beginners and intermediate learners, this practical guide explains marketing analytics using real-world examples from leading companies across North America and Europe.
No technical background required.
What You'll Learn Marketing Analytics Fundamentals
- Marketing KPIs and metrics
- Customer acquisition measurement
- Conversion optimization
- Marketing ROI analysis
- Data-driven decision making
Customer Analytics
- Customer journeys
- Segmentation strategies
- Customer Lifetime Value (CLV)
- Churn prediction
- Retention analytics
Digital Marketing Analytics
- Google Analytics 4
- SEO analytics
- Social media analytics
- Content performance measurement
- Email marketing analytics
Advertising Analytics
- Google Ads analytics
- Meta advertising analytics
- Attribution modeling
- Marketing Mix Modeling (MMM)
- Campaign performance optimization
AI-Powered Marketing
- AI for marketers
- Predictive analytics
- ChatGPT for marketing analysis
- Personalization engines
- Marketing automation
Bonus Resources Included
- 100 Essential Marketing KPIs
- 50 ChatGPT Prompts for Marketing Analysts
- Dashboard Templates
- Marketing Reporting Frameworks
- Customer Journey Maps
- Marketing Analytics Career Guide
Perfect For
- Marketing Professionals
- Brand Managers
- Digital Marketers
- Startup Founders
- Small Business Owners
- MBA Students
- Marketing Analysts
- Consultants
- E-Commerce Professionals
If you want to understand how leading brands use data, analytics, and AI to acquire customers, increase conversions, improve retention, and maximize marketing ROI, this book provides the frameworks and practical tools you need.
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