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Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media
Paperback
Series: Routledge Studies in Marketing
Business GeneralGeneral Sociology
ISBN13: 9781032828558
Publisher: Routledge
Published: Jun 22 2026
Pages: 222
Weight: 0.73
Height: 0.49 Width: 6.14 Depth: 9.21
Language: English
This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.
1 different editions
Also available
Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media
Diaz Ruiz, Carlos
Hardcover
Also from
Diaz Ruiz, Carlos
Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media
Diaz Ruiz, Carlos
Hardcover
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