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Managing Innovation Within Networks
Paperback
Series: Routledge Library Editions: The Economics and Business of Te
ISBN13: 9781138574137
Publisher: Routledge
Published: Jan 28 2020
Pages: 294
Weight: 0.92
Height: 0.62 Width: 6.14 Depth: 9.21
Language: English
Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.
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