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The Making of European Consumption: Facing the American Challenge

The Making of European Consumption: Facing the American Challenge

Hardcover

Series: Palgrave MacMillan Transnational History

20th Century United States HistoryGeneral European HistoryGeneral World History

ISBN10: 1137374039
ISBN13: 9781137374035
Publisher: Springer Nature
Published: Jan 23 2015
Pages: 256
Weight: 1.02
Height: 0.63 Width: 5.50 Depth: 8.50
Language: English
American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.

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General European History